ONLY IN DEARBORN
#SOCIAL

Square’s tentpole social media series, shining a light on oft-overlooked entrepreneurial communities. Tribeca X Official Selection 2023.

FUTURE OF COMMERCE
#PLATFORM

An always on thoughtleadership content platform across Content & Web, Comms, Social, and Marketing.

SELLER STORIES
#CONTENT

From Testimonials to TikTok, Square tells its story through it’s sellers.

BEYOND BY AIRBNB
#BRAND

Building a new luxury brand for Airbnb.

BEYOND BY AIRBNB
#WEBSITE

We created immersive, customized journeys within the product experience to take you into the world of Beyond.

AIRBNB HOST
#CAMPAIGN

A content series to recruit 4 million hosts turned into an 8 figure brand campaign, including a spot that aired on the Emmy’s.

NOT YET TRENDING
#SOCIAL

Airbnb’s data journalism content series on up-and-coming destinations.

HOW TO HOST
INFLUENCER SERIES
#AIRBNB #RESOURCE

Education meets entertainment in this program that leveraged influencers to make hosting sexy.

AIRBNB CONCERTS
#LAUNCH

Our launch film to introduce Airbnb Concerts to the world that execs were worried was “too cool.”

FEKAT CIRCUS
#AIRBNB #DOCUMENTARY

Airbnb hosts aren’t just midwestern middle-aged women. They are also the kind of people who run a circus in Ethiopia. Submitted to Tribeca Film Festival.

GOOD GUEST GUIDE
#AIRBNB #OLYMPICS

Educational content to play in airport, taxis, and trains during the Olympics to promote respecting the local culture while traveling to Japan.

SUPERHOST APPRECIATION
#AIRBNB #PACKAGING

To build loyalty with our most successful hosts, we created data-driven, customized content for each Superhost — 100 books and 600k unique emails.

MANSERVANTS
#COMPANY

I created a million dollar company from one viral video and now our client list includes Lil Nas X and the Kardashians.

TARGET STYLE
#BRAND #RETAIL

Building the Target Style brand during the birth of Instagram.

SHOP THE HANGOUT
#GOOGLE #CFDA #ACTIVATION

We came up with an experience that combined e-commerce with live chat to give fans an intimate first chance to buy exclusive pieces directly from their favorite designers like Diane Von Furstenberg.

LEVI’S CONNECTED COMMERCE
#DIGITAL VISION #RETAIL

We presented Levi’s with concepts for a connected commerce experience, merging customers' in store shopping experiences with their online purchase and social media behavior. With every pin, like, click, and purchase, we leveraged the opportunity to get to know our customers better to inform their next purchasing decision.  

THE LESSER KNOWN QUARTERLY
#PUBLICATION

I helped create an independent publication to amplify underrepresented voices, featuring local baddies and chefs like Reem Assil and Nite Yun.